Joe’s Ice Cream, established in 1922, is a business with a rich family history. Joe Cascarini sought to add a truly Italian flair to the Welsh cafes, so following a secret recipe from his home in Italy, he sourced the finest ingredients in Wales and introduced to Swansea the most unique tasting, luxury, Italian ice cream. Famous for their fresh vanilla, Joe’s secret recipe is truer to an Italian fresh gelato, than ice cream. Freshly churned at each of their parlours each day, it’s what makes them unique.

Their latest parlour opened in 2016 at the heart of the leisure quarter in Llanelli. With the town centre and indoor market within walking distance, the East Gate parlour proves a hit with shoppers. Whether you’re popping in for a mid-shopping dessert, or wanting to treat the family, there is something for everyone at Joe’s Ice Cream parlour.