Joe’s Ice Cream, established in 1922, brings an authentic Italian touch to Wales with its secret family recipe. Inspired by Italian gelato, Joe Cascarini combined the finest Welsh ingredients to create their signature fresh vanilla ice cream, freshly churned daily at each parlour.

Their Llanelli parlour, which opened in the heart of East Gate in 2016, is a popular spot for shoppers and families alike. Whether you’re enjoying a mid-shopping treat or a family outing, Joe’s Ice Cream has something for everyone.